Helping users send packages faster
AR Smart Packaging is an augmented reality project we did for Gebraucht to help the company improve the selling process in their mobile commerce application.
The owners of Gebraucht wanted to streamline how customers purchased and sold used and vintage items. Gebraucht.de, available for iOS and Android, quickly picked up traction after release. Stefan and Oliver, Gebraucht’s owners, were eager from the start to find ways how to improve the selling process for the customers.
By analyzing the analytics generated from in-app use, we found that the process for sending packages was problematic at the sender-courier service stage for an average user. Measuring and picking the right size of the box generated several problems and inconveniences:
- measuring packages manually resulted in time waste
- giving the measurements to the parcel service via their portal also took a lot of time
- providing the parcel service with erroneous measurements caused the courier to arrive with inappropriate packaging — time and money waste
The process of measuring packages had to be streamlined to maximize efficiency. We came up with an AR-based component: an intuitive overlay allowing users to preview and select an optimal box size for shipment.
The AR component would let the user quickly measure the package through augmented reality algorithms. The overlay would make it possible to preview and select the optimal box size for shipping the desired contents.
Scope of Work
Zooming in on the improvement of user experience and sales process in Gebraucht's app with an AR feature for quick and accurate package measurement.
Development of AR Measurement Feature
Implementing an augmented reality component to facilitate efficient package measurement using the phone’s cameras and sensors.
Integration of Depth Mesh Technology
Ensuring accurate package dimension assessment with depth scanner technology within the app.
Automatic Measurement Data Export
Creating a feature for the automatic transfer of measurement data to selected delivery services, streamlining the package preparation process.
Solution
In-app analytics helped us spot inefficiencies in the selling process, which was the first step to developing a solution. Feature ideation and implementation was focused on the user experience — user-centered feature development is essential to fixing a real-life user problem.
The augmented reality component helps users cut the time necessary to measure the package — from 15 minutes to 15 seconds. The AR overlay with various packaging options allows users to preview and select the optimal box size for shipment.
AR Smart Packaging automatically inputs measurement data to a defined parcel service, decreasing the time it takes to prepare a package for shipment.
"Their energy in making the most of your product’s value is unmatched."
Stefan Tietze, CEO at Gebraucht
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