Immersive Content Takes Center Stage at NEXT IN VOGUE
The In Vogue Vision experience showcases an immersive panorama featuring 8 iconic Vogue Singapore covers and other digital content like GIF's, reels, music, paired with an exclusive 360-degree video by renowned fashion photographer Nick Knight. Using Apple Vision Pro’s advanced three-dimensional aesthetics, users explore Vogue’s legendary history through striking visuals, complemented by SHOWstudio's 360° video of Charli XCX.
NEXT IN VOGUE — Creating a Spatial Gallery for an Interactive Fashion Experience
The In Vogue’s Vision is a spatial showroom designed to immerse users in a fashion-forward infinite canvas. Combining AR spatial design and 360° VR video, the experience reimagines Vogue covers as interactive entry points, blending iconic content with innovative presentation. At its core was the principle of content reuse — breathing new life into existing assets through fresh, dynamic storytelling rather than creating from scratch.
As a collaboration between Nomtek, SHOWstudio, and Cash Labs, Vogue entrusted us to design an interactive installation that seamlessly merges its iconic covers and other digital content with immersive opportunities behind Apple Vision Pro.
Here’s how we brought Vogue’s legacy to life in a stunning digital panorama, setting a new benchmark for immersive fashion storytelling.
The Concept
The idea was to create an infinite canvas transforming how fashion is presented and experienced. A dynamic space where content comes alive and can be explored in entirely new ways.
This vision took shape with eight interactive Vogue covers, each featuring supplementary content that reimagined the future of editorials. Powered by Apple Vision Pro, the infinite canvas would turn iconic covers into interactive fashion experiences. Visitors could engage with digital content, unlock exclusive media pieces, and experience fashion storytelling in a new way.
The key element of the spatial showcase was SHOWstudio's 360° video of Charli XCX from Nick Knight’s photoshoot.
Scope of Work
The In Vogue Vision project demanded a balance of technical expertise, creative innovation, and user-centric design. With Apple Vision Pro as the centerpiece, the goal was to craft an immersive spatial showroom that not only showcased Vogue’s iconic covers and a 360° video by Nick Knight and SHOWstudio but also created an intuitive experience for first-time users.
Spatial Environment Design
Create a digital showroom environment that immerses users in Vogue’s world, leveraging Apple Vision Pro’s three-dimensional aesthetics.
360° Video Integration
Embed Nick Knight’s Charli XCX video into the showroom and enable smooth transitions between the spatial elements and the video content.
Interaction Design
Implement intuitive pinch-and-slide gestures for easy navigation by first-time users.
Great Expectations Meet Two-Week Timeline
With a tight two-week timeline — one week for preparation and one for development — precision was critical. Discussions were focused on key priorities, leaving room for last-minute refinements. Since 99% of visitors used Apple Vision Pro for the first time, the interface prioritized clarity. Intuitive pinch-and-slide interactions made the showroom approachable even to non-technical users, offering an engaging introduction to spatial experiences.
Scope of Work
The In Vogue Vision project demanded a balance of technical expertise, creative innovation, and user-centric design. With Apple Vision Pro as the centerpiece, the goal was to craft an immersive spatial showroom that not only showcased Vogue’s iconic covers and a 360° video by Nick Knight and SHOWstudio but also created an intuitive experience for first-time users.
Spatial Environment Design
Create a digital showroom environment that immerses users in Vogue’s world, leveraging Apple Vision Pro’s three-dimensional aesthetics.
360° Video Integration
Embed Nick Knight’s Charli XCX video into the showroom and enable smooth transitions between the spatial elements and the video content.
Interaction Design
Implement intuitive pinch-and-slide gestures for easy navigation by first-time users.
Solution
"I want to thank you both from the bottom of our hearts for joining and collaborating with us at NEXT IN VOGUE. The AVP experience was truly such a highlight of the event, and we have received such incredible feedback, all thanks to the hard work and skill of your team."
Petra Sekhar, Programme Director, Vogue Singapore Foundation
The Impact
The In Vogue's Vision AR experience captivated conference attendees, intrigued by Apple Vision Pro and the fresh perspective on fashion storytelling. The interactive spatial showroom sparked curiosity and engagement, leaving a lasting impression on how technology and fashion can merge.
Live presentations over 2-day event
Experience satisfaction
"I want to thank you both from the bottom of our hearts for joining and collaborating with us at NEXT IN VOGUE. The AVP experience was truly such a highlight of the event, and we have received such incredible feedback, all thanks to the hard work and skill of your team."
Petra Sekhar, Programme Director, Vogue Singapore Foundation
Team Composition
Delivering experience required a cross-functional team of designers, developers, and QA specialists. Each role helps the project meet tight deadlines while maintaining a polished, bug-free experience. In a collaborative approach, the team integrated creative vision with technical precision, delivering a high-quality result in a tight deadline.
Project Manager
QA Engineer
Apple Vision Pro Developer
UI/UX Designer
Product Strategist
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