Working with Siemens Healthineers to Optimize the Sales Funnel with a Flutter-Based Web Application
As part of our ongoing collaboration with Siemens Healthineers, we developed the FRM application to streamline sales strategy and goal-monitoring processes. Using Flutter, we reused components from the primary AE360 application for efficiency and consistency.
Siemens Healthineers' prominent global presence highlights its efforts to improve healthcare. Enhancing the sales funnel is critical for the company's growth in the medical sector. Streamlining sales processes and improving engagement with potential clients can lead to better conversion rates and customer satisfaction. This approach simplifies daily operations for sales and positively influences customer interactions, making it faster and easier, potentially contributing to a gradual business growth.
Impact
- Increasing transparency with real-time data
- Eliminating manual work to save time
- Digitizing funnel reviews for faster sales processes
Scope of Work
The project scope involved creating a user-friendly web application using Flutter, with a focus on intuitive design and consistent performance. Emphasizing user experience and performance, we also incorporated thorough testing and strategic alignment with Siemens Healthineers' objectives.
Intuitive Design
Focusing on an interface that speaks to the user's needs, ensuring a smooth and engaging user experience.
Exemplary Quality Assurance
Conducting comprehensive testing to ensure the application's impeccable performance and reliability.
Shareable Design System
With a comprehensive design system, UI components can be reused across the whole ecosystem of sales applications in Siemens Healthineers.
Scope of Work
The project scope involved creating a user-friendly web application using Flutter, with a focus on intuitive design and consistent performance. Emphasizing user experience and performance, we also incorporated thorough testing and strategic alignment with Siemens Healthineers' objectives.
Intuitive Design
Focusing on an interface that speaks to the user's needs, ensuring a smooth and engaging user experience.
Exemplary Quality Assurance
Conducting comprehensive testing to ensure the application's impeccable performance and reliability.
Shareable Design System
With a comprehensive design system, UI components can be reused across the whole ecosystem of sales applications in Siemens Healthineers.
Solution
The FRM application stands as a strategic asset for Siemens Healthineers. The sales teams now have an easier and more intuitive tool to support them in meeting sales objectives.
Dynamic goal monitoring for tracking success and future planning
Dynamic goal monitoring plays a crucial role in an account manager's daily routine. It provides real-time tracking of sales progress against set targets, offering a transparent view of their quarterly and annual achievements. This feature helps in aligning daily activities with long-term objectives and adjusting strategies as needed.
Opportunity visualization for best sales insight
Opportunity visualization offers account managers a detailed view of sales opportunities, including contract values and deal timelines. This aids in prioritizing efforts and managing time effectively, ensuring focus on the most promising deals.
Strategic sales overview for tactical insights
The sales funnel overview interface provides a comprehensive view of every step of the sales process. This bird's-eye perspective is essential for tactical decision-making, allowing account managers to adjust strategies based on up-to-date data.
Synchronized real-time data for informed planning
Synchronized real-time data exchange ensures that all stakeholders have immediate access to crucial information. This synchronization is key in facilitating strategic business planning and keeping the entire team aligned.
User-centric approach for enhanced sales efficiency
Nomtek's user-centric approach focuses on creating an application that is tailored to the exact operational processes of the sales teams. The web application is more efficient and functional compared to conventional tools. Account managers navigate the app smoothly, focusing more on their sales activities, not on mastering the complexities of the software.
Simulation mode
The simulation mode lets users make changes in specific funnel-related data and assess their impact on achieving targets. The feature supports strategic decision-making by enabling the testing of various scenarios, such as adjusting sales timelines or increasing sales volumes. Teams can evaluate potential outcomes across different regions, business lines, or account managers, ensuring alignment with overall business goals. Simulation transforms the tool from a simple data editor into a powerful scenario-planning resource.
Team Composition
The FRM application was built by a team of senior developers, designers, and product experts whose expertise was critical for delivering a high-quality application. Their experience enabled focused decision-making and efficient execution, which was essential in the close collaboration with Siemens Healthineers. This partnership allowed for a dynamic exchange of ideas, leading to the development of an innovative solution.
Flutter Developers
UX/UI Designers
QA
Project Manager
Product Manager
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