Use Case Overview
With real estate prices continuously on the rise, those seeking to buy homes and apartments are having a hard time reconciling their busy schedules with the long and painstaking process of finding an ideal property. Add to that the desire of about 40% of millennials and Gen Z-ers to relocate within the next year or so and we’re left with many young people feeling pressed to make a thoughtful decision on what is likely the most important purchase of their lifetime.
Virtual real estate tours could address these pain points. Using virtual reality (VR) technologies, this app allows real estate brokers to remotely demonstrate properties to future owners, gaining two main benefits:
1) saving both parties’ time and money for travel expenses
2) letting clients visualize homes and apartments that are yet to be built
This is a conceptual demonstration created by Nomtek. It is intended to inspire by illustrating the potential benefits of utilizing Apple Vision Pro - a new, fascinating technology whose positive impact will be large but is yet to be discovered. It is also intended to show Nomtek's engineering competences and application delivery capabilities.
Source: Midjourney
Source: Midjourney
Features
While the advantage of using tech for virtual staging has long been recognized, the key aspect differentiating VR visualizations from traditional flat-screen presentations is the interactive, spatial, and immersive experiences they offer prospective buyers.
Detailed spatial models
VR enables immersive, fine-detail 3D property visualizations, providing clients with a realistic sense of the space, layout, and features and real-time interaction.
Tours for individuals, couples, and families
With multiple connected headsets, either owned by the client or available at the broker’s office, clients can enjoy shared property tours, enriching their experience and improving decision-making.
Customization
VR property models can be customized in real time, allowing clients to switch between different equipment and decor options, as well as viewing homes and apartments under changing lighting and weather conditions to get a fuller image of the property and its surroundings.
Interactive viewing management
Helping clients schedule property tours and manage their travel and viewing itineraries for on-site visits further down the shortlisting process.
Source: Midjourney
Value for Clients
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Saving time and travel expenses
Clients can virtually tour homes and apartments from the comfort of their own homes, allowing them to explore multiple properties without the need for in-person visits, thus saving time and travel expenses while still narrowing down their options.
Letting clients make the property truly theirs
VR lets clients virtually stage rooms, experiment with different furniture layouts, and even visualize potential renovations, helping them envision themselves living in the space and increasing their emotional connection to the property.
Remote viewing flexibility
Clients can view properties remotely from anywhere in the world, enabling them to better plan their relocation and explore listings without geographic limitations. Customers can look up schematic floor plans to get a better idea of the property.
Source: Midjourney
Value for Real Estate Brokers
Brokers can leverage the power of virtual tours to expand their client base, make use of highly relevant data, and help their clients make better purchase decisions. Spatial technologies available in Apple Vision Pro can be significant boost for the real estate industry.
Catering to new client segments
Real estate virtual tours can attract new cohorts of clients, in particular the out-of-town buyers and clients with busy schedules.
Understanding client preferences
Advanced customization features provide valuable insights into the preferences of the broker’s various client segments.
New source of revenue
Data on buyer preferences is valued by real estate developers as it enables them to gauge customer interest and needs — a benefit that is particularly valuable in the case of homes and apartments that don’t yet exist.
Informed client decisions
The realistic, hi-detail augmented reality experience provides clients with a clear understanding of the property’s layout, features, and potential, leading to more informed and satisfying buying decisions.
